Applies to



Who can use this capability

Users can search their organization’s assets.

Search in Brandfolder

Users can use pins, sections, labels, advanced filters, and view options to search their organization’s Brandfolder.


  • Brandfolder


Users can search their organization’s assets.

Searching in Brandfolder is a core mechanism that increases the findability of your most valuable assets. Exposing internal search functions to users, helps you gain a deeper understanding of the organization's taxonomy as well as makes it easier to find desired assets.

Within the UI, there are four different options to help narrow down your search:

  1. Any of these terms
  2. All of these terms
  3. Contains this phrase
  4. Exactly this phrase

This image shows the search bar and the four options to narrow down a search

Narrowing your search

  1. Any of these terms: Includes all options and allows for the most flexibility for returned results. This is an ideal search mechanism when you are not sure of the asset name or tags. Only one of the terms needs to match for an asset to be returned.
    • For example, when searching for cliff divers, the query will come back with any asset that has cliff OR divers present in at least one of its indexed fields. 
  2. All of these terms: This option allows you to be more precise in your search by replacing the flexibility of OR with AND
    • For example, when searching for cliff divers, the result will come back with any asset that has cliff AND divers across any of its indexed fields. The two terms do not need to be part of the same field (cliff could be in the name while divers might be a tag), but all terms do need to be present somewhere for an asset to match.
  3. Contains this phrase: This option is a great choice if you know part of an asset’s name or a bit of text in its description. 
    • For example, when searching for cliff divers using this phrase will pull in all assets that contain the phrase cliff divers. An asset with the name of cliff divers in the ocean would be returned as the name contains cliff divers. It will not return results where the terms are spread across multiple indexed fields.
  4. Exactly this phrase: This is the strictest of the four options and requires users to be precise when searching. 
    • For example, searching cliff divers with this option would not return an asset named cliff divers in the ocean in your results. You would need to type the full name, nothing less and nothing more, for an asset to match.

Search operators 

Brandfolder has a few search operators to easily customize search syntaxes. 

  1. OR is the default search operator, meaning if you search for blue gray it will search for assets containing blue OR gray. By default, OR will be implied as the operator to use between search terms.
  2. AND allows for both search terms to appear in results. You can change the search operator to AND by explicitly adding the keyword AND (all caps) or && in between search terms.
  • tags:logo AND blue
  • tags:logo && blue
  1. NOT can be added to the beginning of a search to pull the opposite of what you are searching for or if you are looking to exclude something specific. For example, if you are wanting to find assets that do not include a certain tag. 
  • NOT tags: "logo"
  1. * an asterisk can be added to a non-specific search to act as a wild card operator. Wildcard operators take the place of one or more characters in a search term. 
  • NOT label: * will pull all assets that do not have a label associated with the asset.

Search options

Every Brandfolder is fully indexed, making it easy to find the exact asset you need. Search is case insensitive (except for OR and AND search operators), meaning LOGO and logo will return the same results.

Here's an exhaustive list of details you can use to scope your search:

Searchable topic
Search syntax
Approved approved:true
Asset Key asset_key:"key"
Asset Name name:"asset name"
Asset Type asset_type:"font"
Collection collection:"collection name"
Created at created_at:year-month-day
created_at:>now-10m(assets created in the last 10 minutes)
Creator - assets uploaded by a certain user creator: first name last name
Custom Fields single value custom_fields.custom field key:"custom field value"
Custom Field with no value NOT custom_fields.Example_Key:(*)
Custom Field multi-value Custom_fields.custom field key:"Value 1" AND "Value 2" AND "Value 3"
Description Description: "text from description"
Does not have comments comments:false
Expired expired:true
Expired at expires_at:year-month-day
expires_at:[year-month-day TO year-month-day]
Expires in the next two weeks expires_at:[now TO now+14d]
Extensions extension:"jpg"
Filenames filename:"filename here"
Has comments comments:true
Labels Labels:"label name"
Metadata metadata.key:"value"
No availability set NOT published_at:*
NOT expires_at:*
Published At published_at:year-month-day
Section name section:"section name"
Size measured in bytes (example>90gb) Size: (size:>90000000000)
Subcollection collection:"subcollection name"
Tags Tags:"tag" or tags.strict:"tag"
Template Assets extension:"bftemplate"
Unapproved approved:false
Updated at updated_at
updated_at:>now-1d (assets updated in the last day)
View only assets view_only:true
Width & height Width:3000 AND height: 3000Searching for phrases

If you want to search phrases or terms with multiple words, wrap the phrase in quotation marks. For example, Brandfolder will consider "blue fox jumps" as a single search term whereas blue fox jumps will count as three separate search terms and result in searching for blue OR fox OR jumps.

  • tags:"product shots"
  • "blue fox jumps"

Short hand search syntax

If you want to search for assets with multiple tags, there is no need to type tags:logo OR tags:"product shots" OR tags:image. This entire search can be written as

  • tags:(logo "product shots" image)

Remember OR is implied between search terms, and you can override the same query to use the AND operator with

  • tags:(logo AND "product shots" AND image)

Wild cards and "fuzzy" matching

If you want to find any asset that partially matches a search query, use the * wildcard operator like so

  • prod*

This will return assets that contain words like "product" or "production." Likewise, if you want to find assets that have words close to your search term (essentially misspellings) use the fuzzy match operator:

  • wednesday~

will match assets with Wednesday as well as the common misspelling wendsday.

Wildcards must be added at the end of the search syntax. 

Reserved search characters

> < ( ) { } [ ] " * : are reserved characters and cannot be used as/in search terms. Instead, they can be used as search operators that modify your query as a whole.

Likewise, ! ? + - / \ ~ ^ = characters have special meaning, but Brandfolder's search is smart enough to know when you're searching for the phrase "Look out!" as opposed to looking for any asset that does not match the word "logo" (in the case of !logo).

Sharing searches

After you input the search syntax into the search bar you have the ability to share that search. 

To do so:

This image shows the share search functionality.

  1. Select the Share Search icon at the end of the search bar. 
  2. A new modal will appear that states send the link below to someone and they will see this Brandfolder initially filtered for [search syntax]. 
  3. Select Copy
  4. Distribute the link, anyone with the link can view the Brandfolder. 


To clear search results, simply click the X in the results bar or hit the ESC key.
You can hit CMD+F on OSX or CTRL+F on Windows to begin searching from anywhere in the Brandfolder.

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