Applies to

  • Brandfolder


Who can use this capability

Owners, Admins, and Collaborators can add assets to labels. 



Brandfolder’s labels are an enhanced organization and findability feature meant to resemble an organization's existing folder structure.


  • Brandfolder
  • Brandfolder


Owners, Admins, and Collaborators can add assets to labels. 


Brandfolder’s labels provide:

  • Enhanced findability level for assets
  • Improved organization for various use cases, like campaigns, regions, teams, and more
  • Bulk management and tagging capabilities
  • Version and revision control
  • Multi-faceted asset use
  • Consistent permissioning created by Admins, consistent with Brandfolder’s user structure

Learn how to set up labels

Bulk adding assets to labels

Along with the ability to drag and drop assets into particular labels, users also have the ability to select specific assets and add them to labels via the bulk action toolbar. 

  1. Select the assets you would like added to your desired label.
  2. Select + Add To and click Add to Labels.
  3. A modal will then display your current label structure. From here, you can expand and select the label(s) you would like the assets to now live in.

Removing assets from labels

 Asset(s) are able to be removed from labels using our bulk actions toolbar. 

  1. Select the assets(s) you would like to remove from a particular label.
  2. Select the label icon in the bulk actions toolbar.
  3. Confirm the removal of the assets from the label by selecting remove.


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