Types of assets

Brandfolder offers seven asset types.

  • Files: Files include assets such as images, videos, etc.
  • People: You can utilize people assets for headshots of team members.
  • External Media: Links to external sources like YouTube videos, Google Slides, etc.
  • Text/Information: Great for mission/vision statements, brand standards, customer testimonials, text assets to choose from in a template, etc. Text/Information assets don't include asset thumbnails; instead, they automatically reveal the text.
  • Press/Links: Use this for links to outside websites, press releases, etc. Press/Links asset types don't automatically generate thumbnails.

You can create thumbnails for Press/Links assets by navigating to the Edit tab in the asset modal. Then select Advanced, and the option to upload a custom asset thumbnail appears.

  • Web Fonts: This type of section hosts your brand's web fonts.

When uploading raw font files, put them in a section that hosts file asset types, not a web font section. Web font type sections are strictly for linking to external web fonts.

  • Colors: Input your brand's colors using HEX, RGB, or CMYK.